Social media channels provide officials with powerful tools for connecting with residents and engaging with fellow officials. These tools capture community engagement and provide opportunities for dialogue across cities and towns. They can also present challenges, however — when not used conscientiously, they can lead to misunderstandings and create conflict.
Social media has become a space where users can feel empowered to express unfiltered opinions about others or about sensitive topics — damaging public discourse and relationships. A 2019 study in the Journal of Economic Behavior & Organization found that uncivil online interactions can significantly reduce trust and weaken constructive engagement online.
Practicing civility online isn’t just about being polite — it is a core part of how elected officials form trust, govern effectively and uphold community standards. Research published in Human Communication Research in 2022 found that political incivility reduces public trust in governing institutions, suggesting that leaders’ use of social media directly influences public confidence and civic engagement.
The online messages that officials communicate through social media set the tone for leadership and public engagement in several important ways:
- They demonstrate the level of respect that elected officials have for one another and their residents.
- They influence future collaboration among colleagues and community partners.
- They reflect the level of respect held for the elected office and the community it represents.
- They shape how residents engage, encouraging either respectful discussion or division.
Misunderstandings often occur on social media because a person’s tone and intent cannot be conveyed purely online. While social media provides a direct platform to share opinions, some topics and discussions are best shared in person. When online, keep conversations constructive as people share ideas and opinions.
Beginning in 2021, the Municipal Association of SC pursued an initiative promoting civility in local government, emphasizing patience, tolerance and respect among leaders. This initiative challenges officials to lead with respect and professionalism in all interactions.
The focus on civility does not end when the meeting adjourns, instead, it becomes even more important. By practicing respect and thoughtfulness on social media, elected officials can strengthen public trust, foster meaningful relationships, and model the kind of dialogue that empowers the community.