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Voices. Knowledge. Solutions.

Additionally, as a technical assistance program of the Municipal Association of SC, Main Street SC provides downtown organizations professional advice and guidance in the use of the proven Main Street Four-Point Approach™ to start or strengthen their revitalization efforts.  To help with this, we have developed a Main Street 101 training series that covers the Four-Point methodology to creating a holistic revitalization process for the community. These videos are designed to provide a foundational understanding of Main Street. Directors are encouraged to view them annually with their board and committees. Use them in onboarding volunteers, in board orientation and general refreshers with long-standing partners.

The Four Points

  • Organization builds consensus and cooperation between all groups that play a role in the downtown. 
  • Design improves the downtown’s physical elements while preserving & enhancing its authenticity & sense of place. 
  • Promotion markets the downtown’s unique characteristics to shoppers, investors, new businesses, tourists and residents. 
  • Economic Vitality strengthens and diversifies the existing economic base of the downtown. 

​To receive the password to view the training videos, contact Jenny Boulware at

Organizational Structures Training

Partnerships, Staff & Volunteer Management

Financial Management

Strategic Planning for Success

Image Building Progress



Design (Short)

Economic Vitality 101