What is the goal of the "Cities Mean Business" campaign?
This campaign is intended to encourage new and stronger collaboration between local elected leaders and the business community to reinforce the fact that strong cities are the economic engines that help drive the state's competitiveness. We will bring awareness to the important relationship between strong cities and towns and the state's economic strength by focusing on the many ways that strong cities and towns create the environment to support growth of existing businesses and attract new businesses.
Elements of the campaign include the following:
- Content/resources - Municipal leaders have access to a toolkit of information, networking opportunities and other resources to help tell the story of why strong cities are important to building an environment of economic success. This includes the "Cities Mean Business" campaign, the monthly "Hometown Happenings" and many other resources available on the Municipal Association's website.
- Advocacy efforts - We are focusing our efforts on developing partnerships and relationships with "key influencers" in our communities and statewide who can help tell our story and support our message that strong cities are a critical part of our state's competitiveness. Our legislative advocacy efforts focus on promoting economic growth, enhancing a positive quality of life, and encouraging local accountability and fiscal responsibility.
- Media Relations - We are taking a pro-active and strategic role in getting our message out to our targeted audiences by initiating media contacts, developing media relationships and partnerships, identifying new avenues for delivering our messages, tracking media coverage trends, etc.
Because this is about partnering with others to communicate our message rather than just getting an organization or individual's name in the paper, how do we know if we are successful?
The most powerful measurement we have seen is the "fingerprints" of our message coming from key influencers and others. Whether it's a business leader talking about why rehabilitating dilapidated buildings is good for economic development or a legislator echoing our themes of local responsibility, we will measure the success of this campaign in large part by the "fingerprints" of our message being communicated by "third party endorsements" from others.