Emails, tablets and smart phones have replaced typewriters, faxes and paper memos that once filled offices. The evolution of technology does not end with devices. Websites have also advanced to meet the needs of the more tech savvy user and accommodate the many screen sizes on the market.
The Association’s new website uses responsive design. Responsive design is not a specific type of technology, like a software product or an application. Rather, it is an approach to web design used to ensure web content is displayed in a format that suits the width of the device used to access it.
Unlike mobile websites that limit what a user may see on a smart phone, the Association’s website allows visitors to see the same content whether they are using a smart phone, tablet or desktop computer. The website reformats the page to optimize the content based on the device used.
An example is the top site navigation. Desktop-users see a long, horizontal menu across the top of the web pages. To accommodate smaller screens, tablet and smartphone users see a menu button in the top right corner.
The site also has a more touch-friendly interface. Menus, action buttons and links are large enough to easily be selected using the press of a finger, touch of a stylus or click of a mouse.
According to the Pew Research Center, 63 percent of mobile phone owners use their phone to go online. With 91 percent of Americans owning a cell phone, this translates to 57 percent of Americans are accessing the Internet from their phones.
"We know this number is rapidly increasing," said Meredith Houck, the Association’s creative services and website manager. "The Association is making sure the site is relevant and user-friendly as more and more of our site visitors are using mobile devices to go online. Already more than 25 percent of visitors to the new site are using a smart phone or tablet."