We're a small but dedicated state with big aspirations

By SC Secretary of Commerce Bobby Hitt

Known for our tenacious charm, gracious hospitality and relaxed lifestyle, South Carolina has long been hailed the crown jewel of the South. Whether it’s our incredible beaches and golf courses or our charming small towns, big cities and big businesses—for those who live here, play here, work and invest here, South Carolina is just right.

“Just right” was conceived to promote the great state of South Carolina as the perfect place for business and industry. After all, as South Carolinians, we have a lot to be proud of. We have a talented workforce, vast resources, an extensive transportation network and an amazing business climate.

Just Right logo 

Speaking of climate, the “Just right” campaign also celebrates all the perks that come with living here—friendly barbecue debates, flip flops, sweet tea and our abundance of sunny, warm weather.

The goals of our efforts are to further elevate South Carolina’s business climate by attracting more companies, boost economic development, recruit and foster better talent, and increase profitability. By uniting our efforts, we’ll have a more powerful voice for South Carolina, and we all benefit.

Nestled between our picturesque mountains and sprawling coastline is a treasure chest of vibrant communities—your communities—with voices to be heard and stories to be shared. We want to hear those unique stories that only you, as a leader in your community, can tell.

We are asking you to share stories from your hometown. Tell us what makes living, working and playing in your towns, cities and neighborhoods just right. You can get started now by sharing your story online,

You can also join the “Just right” social media momentum by liking us on Facebook (SCJustRight) and following us on Twitter (@scjustright) and Instagram (scjustright). You can include the “Just right” logo on your website, in your email signature, and on your signage and marketing materials. Download the promotional tools.

By sharing your local stories, you will help us promote what we already know to be true—that South Carolina is an attractive place to work and to live—where the tea is always sweet, the people are always friendly and the cost of doing business is just right.